Rebrand: Sacred Heart Cathedral Preparatory
As Director of Communications and marketing, I was responsible for creative direction, strategic planning, discovery process, stakeholder relations, positioning, internal rollout, external launch, messaging, advertising, production, brand compliance, and identity guide. Post-rebrand SHC saw the largest applicant pool ever, increasing tuition revenue by 16.66% in the first year. The school continues to see its highest enrollment levels since 1852.
What People Are Saying
“I can say with conviction that Caitlin revolutionized both the expectations and vision of the Office of Communications during her tenure, pushing boundaries, challenging assumptions, and leading through collaboration.”
— Mark Pardini, Board of Regents Member and Alum of SHC
“Caitlin's talent as marketing / communications professional is truly impressive. She is very creative and innovative and brings high level of energy and enthusiasm to her projects. In particular, her contributions to SHC's rebranding process was critical to the success of this project.”
— Jeffrey Porter, Board of Regents Member and Alum of SHC
“Caitlin is a genuine visionary with remarkable energy and drive… She has a talent for soliciting input from various sources and advancing a single vision while still honoring every voice in the process.”
— Jim Jordan, Faculty Member and Alum of SHC
“In the three years I've worked with Caitlin, I've seen the great work our school does with students and families transform from the ‘best kept secret’ in San Francisco, Catholic education, to a brand that is identifiable and desired by more students and families than ever in our history.”
— Ryan Darmody, Faculty Member at SHC