SHC Vision Book
The week before acceptance to a private school is a key moment of influence for students. I developed the concept, wrote the copy, art directed the photos, and designed the booklet. I worked with Admissions to have a copy mailed to every applicant one week before they would receive news of acceptance. The Vision Book articulated the school’s philosophies and got prospective students excited. I had arranged for headshots for the entire faculty and staff for a recent website update. The directory photos were used strategically in the book to give students a preview of the teachers they would be learning from if they attended SHC and build a sense of connection.
The Vision Book was one of many strategic touchpoints that resulted in the highest yield of admitted students choosing SHC in more than 30 years.
“Caitlin made Sacred Heart Cathedral into the brand that it is today. But she didn't just guide the implementation of a modern, yet classic, logo that we can be proud of. She taught the whole community how to brand, how to promote, and how to express pride in the work they are doing. She has had a direct impact on improving academic, athletic, and artistic programs at our school, all through the Office and Communications.”
— Ryan Darmody, Faculty Member at Sacred Heart Cathedral Preparatory