Pragmatic Creative & Design Leader

Seasoned design leader here who’s built high-performing UX teams that don’t just look good on paper but deliver results across global organisations. I’ve mastered that tricky balance between big-picture strategy and rolling up my sleeves for hands-on design work, even in those highly regulated environments where one wrong pixel could cause chaos.

I transform complicated, headache-inducing concepts into user experiences people actually enjoy using. I’ve established design systems that bring order to the wild west of product development, and I’m relentless about creating customer-centric products that don't just make users happy but drive those measurable business outcomes that make executives smile too.

My teams build solutions that work in the real world and make a difference to the bottom line. Currently I’m leading GitLab’s project and program management portfolio, helping teams collaborate more effectively.

Case Study: Guiding Design Vision for Confluence AI Strategy

Case Study: Using Value Proposition Design to Develop Mobile Strategy for Trello

Case Study: lululemon iOS App Checkout Redesign

Case Study: Medidata: Scaling an App by Adding a Configuration Service

Rebrand: Sacred Heart Cathedral Preparatory

Areas of Expertise

Design Management

Product Design & Strategy

Brand Development

Marketing & Communications

Bringing Snacks

Recent Projects

10 (hard-learned) lessons when designing for native mobile

Moved to Scotland!

My “Why?”

I love working with interesting people to design and build products the world needs now.

A few of my accomplishments…

As employee number three at MasterClass, helped take the startup from an idea with angel funding through Series C on its journey to being valued at $2.5 billion.
Designed a suite of electronic informed consent cloud products for clinical trials adopted by 18 of the worldʼs top 25 pharmaceutical companies at Medidata Solutions, decreasing the timeline for study and site set-up by 1200%.

Redesigned lululemon’s mobile checkout, resulting in an estimated incremental annualized revenue impact of $20+ million.
At California Pacific Medical Center, introduced creative project management best practices, a job ticketing system, and PDF workflow, expediting design time and lowering prepress costs while producing purpose-driven creative that won dozens of industry awards.

Led San Francisco’s oldest private college preparatory high school through the most intensive branding exercise since 1852; building consensus and generating excitement among diverse stakeholders; equipping the school with messaging, an identity guide, channel-specific content strategies, a responsive website, editorial calendars, inbound marketing tools; increasing tuition revenue by 16.66% in the first year.